Lead cost database

Estimate lead costs by industry and state.

Use general Australian market assumptions to plan CPL ranges, budget, and funnel type. Estimates vary by offer, location, competition, and campaign quality.

IndustryStateLead type

Estimated range

A$90 - A$220 per lead

Suggested monthly budget: A$5,000 - A$15,000

Suggested funnel: conversion landing page plus CRM routing.

Lead cost estimates are based on general market assumptions and may vary by offer, location, competition, and campaign quality.

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