Authority index

Australian Lead Generation Index

Estimated CPL, competition, conversion difficulty, and recommended channels. Data is directional unless backed by verified internal campaign data.

Mortgage

Competition: High. Difficulty: High. Channels: Google Ads, SEO, CRM automation.

Solar

Competition: High. Difficulty: Medium. Channels: Google Ads, Meta Ads, appointments.

Trades

Competition: Medium. Difficulty: Medium. Channels: Local SEO, Google Ads, call tracking.

All ranges are estimates and may vary by offer, location, seasonality, competition, sales process, and campaign quality.