Lead Generation

How to forecast lead generation ROI

Lead generation ROI starts with a few simple assumptions: monthly spend, cost per lead, conversion rate, close rate, and customer value. The cleaner those inputs are, the easier it is to decide whether a campaign is ready to scale.

Start with acquisition cost

Estimate how many leads your spend can buy, then model how many become customers. Compare that cost per acquisition with the value of each new customer.

Use the calculator

The LeadHound ROI calculator gives Australian businesses a quick way to model lead volume, monthly revenue, monthly profit, ROI percentage, and cost per acquisition.